A TV Station Presenter Incentive Mechanism

In recent years, China’s Radio and TV industry in the rapid expansion of the number of the program came into being, more and more, for the good quality of programs last pass the host needs also grow with each passing day. On the TV screen for the first time "host", in July 12, 1980 CCTV’s "observation and thinking" column.Since then, China’s TV presenters like springing up like bamboo shoots after a spring rain. According to the "China Institute of radio and TV presenter seminar" in 2007 to incomplete statistics, China’s TV host has more than 30 thousand people.At present, along with the gradual promotion of the system and reform of radio,film and television, the TV stations in China many of the system reform, from the previous institutions financial full funding to the now independent management,enterprise operation, around to "institution, enterprise management" as the core changed leather policy carried out a series of reform measures. Local TV station is at the forefront is pushed to the market. The business unit in the era of market economy,the increasingly fierce competition for talent. Although in the human resources management updated management philosophy, "HR" changed its name to "human resources", but in actual work, radio and other institutions of human resource management, especially human resource configuration optimization step always developed very slowly, still exist many unreasonable phenomena, such as human resource allocation mechanism behind, lack of long-term planning, extensive management mode, the unreasonable structure of human resource distribution,personnel is not balanced etc. phenomenon. As a type of the host, the management mechanism of these problems also exist.This topic using appropriate research methods, through collecting related to other units of media incentive mechanism construction of data, the related incentive theory and methods of the integrated use of management and economics, in absorbing the basis of previous research results, a television presenter as the research object, fromthe actual situation of a TV station of analysis problems and shortcomings existing in present a TV host in the incentive mechanism, to design the incentive of a television mechanism guiding ideology and support measures. The countermeasures are mainly embodied in the establishment of a scientific and rational compensation system, create a good corporate culture, improve the system of staff training, planning and construction of employee occupation career vision and so on.Through the analysis of current incentive of a TV host, find out the existing problems, optimize the incentive scheme of the host, to solve the loss of personnel,work efficiency is not high, business improvement encounter bottlenecks and other issues, to the formation of a high level team of hosts in a television to ensure media work smoothly, improve the core competitiveness of the TV station. At the same time,other local TV stations to learn to play the role of.