Chu Pattern Application In Xinyang Black Tea Packing Design

Chinese tea culture has a long history and goes back to ancient times. Tea became one of the important ways of cultivate one’s morality raises a gender. Tea as a typical local specialty, the packaging design and other commodities is different is that it has the typical regional properties. So in the tea packing design reflects distinctive local features and regional culture is one of the important ideas of modern tea packaging design, and design method can meet the demand of The Times.Xinyang tea has a long history and liu yu in "the saint" records: "huainan tea, guangzhou is first”. Has become a pillar of xinyang tea industry. Then in 2009, under the push of henan provincial party committee secretary luzhangong xinyang develops a "red" xinyang tea category, has become the important new black tea in China. At the same time as the birthplace of xinyang tea, xinyang chu culture is an important part of the chu culture in our country. In xinyang have many sites, chu unearthed a large number of chu pattern of these sites is an important source of xinyang tea packing design.With xinyang tea packing design as the theme, this paper will xinyang area of age chu grain appearance as the research object, through a large number of field survey, understanding and analysis of the deficiency of the current black tea and black tea packing design. Through take pictures first hand data to a detailed analysis of xinyang age chu cultural relics of decoration pattern, discusses xinyang age chu patterns of animal patterns, natural patterns and geometric patterns, excavate its thick cultural and aesthetic value. Traditional visual pattern to make use of planar formation characteristics of modern aesthetic sense of the extraction and reconstruction, and then separately from the innovation of the idea of packaging design, packaging design, the improvement of packaging materials and packaging structure design four angles to put forward a kind of have the characteristic of chu pattern design of xinyang tea packing design. In the design of globalization today, will be extremely xinyang geographical features of chu pattern elements embedded in xinyang tea packing design, is that we shall bear the historical responsibility. This kind of design of xinyang inherit traditional culture, to promote "xinyang red" brand value has the vital significance.Through the above analysis of xinyang tea and age chu grain appearance and deconstruction, this graduation design will have the romantic spirit of chu culture connotation extremely fit with tea culture, design and develop a series of xinyang tea with the characteristic of chu pattern- "romantic" series packaging packaging examples. In xinyang archaeological age chu grain appearance design, from the romantic graphics, romance of the three major elements in the text and romantic chu type design, overall design characteristic and profound connotation, novel form and strong applicability of xinyang tea packing design.