| With the development of living standards, the consumers are raising higher demanders for packing and purchase about the jam food. After a study of existing jam food packing on the market, learning about the jam food packaging in our country is mostly based on fruit physical photos for the design style of the elements. It is short of local feature. Due to some product categories are not clear will certain influences the sales of the products. This article through the“SHANG GU GOU 8”( a subsidiary brand of the “WEI FENG”)what is for visual image design, and by means of market research,the application of illustrations in packing more and more get the favor of consumers. So the local characteristics in the design of landscape in illustration methods used in the packing design. And the second is still breakdown category,making consumers be clear at a glance is easy to buy. At this time the designer wants the“SHANG GU GOU 8”as the series and with the Baoding local characteristic product.Via the design can bring new visual experience for the consumer and the purchasing desire. |