A Study Of The Application Of The Square Abstract Folk Art Patterns In Modern Fashion Design

With the rapid change of modern lifestyle,the traditional handicraft is gradually declining and even disappearing,thus it is urgent to protect and inherit the precious folk handicraft cultural heritage.The highly attention to folk handicraft by all kinds of media and the related people has triggered a upsurge of folk art nationwide.But on the issue of how to use folk-art elements,more and more designers have realized that it is not the inheritance of folk art to simply copy and pile up folk-art elements.Digging the spiritual essence of folk art,with a goal of modern aesthetics and modern needs,and the concept of making life return to nature with simple and pure design,have become a common view of today’s designers.The folk artistic conception people love is the most intuitive visual presentation of folk art patterns in costumes.Therefore,only by analyzing the folk art patterns,as well as studying on the methods of applying patterns in modern costumes,and integrating new things and old ones as one in a flexible and clever way,can we truly realize the inheritance and innovation of folk art elements.Folk art patterns are used by people to record life and express their ideas.By making a deep analysis of its historical origins and unique traditional cultures,the author found that the cultural property and visual language of abstract folk art patterns can be applied in modern costumes perfectly after some abstractions and conversions.The paper attempts to explore the application path of square abstract folk art patterns in modern fashion design.First of all,the paper expounds the concept of folk art and abstract folk art patterns.And it further reveals the cultural connotations behind square abstract folk art patterns from the three angles and they are ancient people’s square space assumptions of the universe with round dome and square earth,the square mode of thinking in Luo Shu and He Tu and aesthetic costume of square revere.Secondly,it analyzes from four aspects of expressive modes of the organizational form,color,content and techniques in abstract folk art patterns,and it concludes five characteristics,namely: the decorative nature of square abstract folk art patterns,the equilibrium of compositions,the purity of colors,the symbolic nature of patters and the practicability of folk art.From these,we could draw the revelation of square abstract folk art patterns on concepts and forms of expression in the design.Then the application of square abstract folk art patterns in fashion design is analyzed from four aspects: background condition,principle,method and value.In the end,in the application practice,with the “YEN CHA” brand as the case,it makes analysis on the role of square abstract folk art pattern plays on brand DNA,tonality and selling points.In the end,with square abstract folk art patterns as the element,it completes four sets of design schemes,and it presents the research result of subject intuitively through design practice.By the research on the application of square abstract folk art patterns,designers can inherit the rich cultural essence of folk art,serving for modern fashion design.In this way,it not only provides suggestions for design methods but also contributes to arousing people’s attention to excellent folk cultures as well as promoting the inheritance and protection of folk art.