Research On Brand Design And Popularization Of Original Underwear Under Content Of Economy Of Instant Online Celebrities

Since 2016,the online economy has gradually transformed from the blue ocean market into the Red Sea market.A large number of network red around,social-economic and therefore be a huge impact,but also will be rejuvenating the industry to saturation.The new red net constantly emerging at the same time,the old net red based on their own deep foundation in the constantly updated market can walk on the other hand,the new couple is alternately hard.The typical representative of the 3.0 era is content-based online red,content-based online delivery of value,content,and specific business forms with strong social value and vitality.Nowadays the content competition is more and more fierce.The originality and freshness of the content can no longer satisfy the "dead" IP,which inevitably leads to the live "IP" becoming the market’s fragrance.This is not only a bright future for the Red Net,but also an effective way for the traditional e-commerce business.First of all,the paper analyzes the brand marketing strategy of the unique underwear brand in detail and combs the definition,historical background and category of the red economy,and has a deeper understanding and analysis of the specific operation mode of the content-based online red industry.And classifies the contents of the online red underwear brand marketing methods,through various channels and angles communication methods to expand influence and accumulate a large number of audiences.Then through the establishment and interaction of the online community,not only can the audience have a great dependence on it,but also the audiences become potential assets of the online economy.Secondly,the author analyzes the status of L underwear industry brand and classifies its marketing methods.Based on this,the author conducts a preliminary research on the underwear business strategy,that is,from the perspective of market orientation,SWOT analysis and business combination.Using comparative analysis method,this paper puts forward that L underwear enterprise has some problems such as low loyalty of fans,single performance of information and so on.It describes the practice of marketing strategy and makes a preliminary prospect of its implementation.In the end,the dissertation adopts the research method of case analysis and professional practice,analyzes the creation of original lingerie brand from three aspects of "design,packaging and brand",and from the fan polymerization,service personalization marketing scene three aspects of the original underwear brand relying on content-based online marketing practice of red economy case analysis.With a view to putting forwardconstructive suggestions on the development of a more stable and viable business model under the content-based economy.Thousands of marketing avenue,along with the gradual decline of the traffic dividend and the endless stream of new traffic routes today.Upgrade underwear brand marketing strategy is imperative.This is also our country now content type net red to high quality content type net red replacement must pass stage.Its development not only opened a precedent for sharing media,speech and data messages have become important drivers of new economic development.