Research On Chinese-style Haute Couture Design And Product Development

After thousands of years of continuous development,China’s apparel culture has accumulated in the course of its history and developed.It has faithfully reflected the development of Chinese traditional culture and has become an important manifestation of the national spirit.Nowadays,in the face of accelerating globalization,traditional costume culture is in a situation of neglect and impact.Although in recent years Chinese designers have brought a strong trend in the international rise of national costume culture,however,if you want to make the high-end even top Chinese clothing brand in the world,you should not only pay more attention to the imitation and development of the design,but also seek more breakthroughs in the traditional Chinese cultural system of the product itself,it emphasizes the deeper cultural spirit,creatively applies Chinese elements on a cultural basis,avoids the simplification of visual symbols,and demonstrates the true spirit of China.Under the new development situation,The brand began to re-examine the development mode of its own products,focusing more on brand positioning and the development of artistic attributes such as unique Chinese cultural connotations and aesthetic taste images attached to the products,not only focus on commercial,pay more attention to the unique artistic connotation conveyed by the product,the brand into the soul to establish consumer’s loyalty.Looking at the development of Chinese-style female clothing,the generalization of the surface features in the budding period and the diversification of design languages in the period of innovation and exploration,Chinese-style female clothing is gradually upgrading the creative design symbol of Chinese life.To this end,the brand should actively adapt to changes in the international multi-apparel culture interaction,transformation and integration,to find a unique path of cultural development,with a precise brand culture and positioning to promote the Chinese clothing brand building.By combing and analyzing the history of the development of Chinese traditional costumes and the development of Chinese-style female clothing brands,this article systematically elaborates the development of Chinese-style female clothing and the characteristics of the times.On this basis,collect data released by relevant authorities,analyze the consumption characteristics of the target population,and then select the representative brand like SHIATZY CHEN,SHANG XIA,MOZEN,TANGY COLLECTION carried out in-depth analysis.Finally,the paper sums up the Chinese-style haute couture design method suitable for the new context,then designs and develops the new Chinese-style haute couture,trying to make a demonstration for domestic Chinese clothing brand product development.