Strategies Of Drug Patent Protection In America

Effective and durative patent protection is very significant in pharmaceutical industry. Massive investment is required for developing new drugs, therefore advantageous strategy is necessary to fully utilize patent protection and maximum the sales and profits.The primary task of Aggressive Strategy is to research more New Chemical Entity and develop more secondary patents during initial patent period. The target is to increase renewal patent period and maximize the revenue.Defensive strategy is to maintain the sales performance and prevent the generics applying ANDA in the late patent period. This management strategy includes patent infringement litigation, authorized generics, OTC conversion, and Orange Book expulsion.Maximizing Revenue Strategy is to redevelop secondary patents and effectively extend the life cycle of patent-expired drugs.Many successful products were applied these strategies: Aggressive Strategy, Defensive Strategy, and Maximizing Revenue Strategy. However, the practice of patent protection strategies should keep adjusted as technologic developing.