Research On The Profit Model Of "Internet+Medical Services" Enterprise In The Perspective Of Finance

Along with the development of "Internet+ "strategy in recent years,the rapid development of China’s "Internet+medical service" has gradually penetrated into people’s lives,More and more people use the "Internet+medical service" business products or services.Over the past few years,"Internet+medical service"enterprises like the bamboo shoots in spring,but now is experiencing a mighty wave crashing on a sandy shore period,"Internet+medical service" enterprises into "high flow,low profit or even a loss" dilemma,even if the enterprise operating income doubled,is also facing the situation of successive losses,these the problem is due to the""Internet+medical service" enterprise is not clear even in the presence of defects caused by the profit model,so the analysis of this kind of enterprise profit model and make the corresponding evaluation in order to find the "Internet+medical service"profit model,achieve durable profits,can be in an invincible position in market competition.This paper on China’s only listed the "Internet+medical service"enterprise,Ningyuan science and technology as an example,analysis of the profit model based on financial perspective,to other similar enterprises to enlightenment.This paper first describes the background of case study,purpose,significance and literature review,the definition,summarizes the profit models of the profit model constitute the basic elements,from the perspective of financial theory on the analysis of the domestic and foreign "Internet+medical service" profit model and the comparison of the traditional medical and "Internet+medical service" on the basis of this model,puts forward the research framework of profit model from the perspective of finance,research and Analysis on the relationship between enterprise profit model,financial strategy and enterprise value.Then the profit pattern of N Ningyuan science and technology are analyzed and research system,according to the proposed research framework of financial profit model based on the perspective from the profitability,the allocation of resources,the perspective of value creation of profit model in-depthanalysis.Finally through the analysis of the pros and cons of profit model and the "Internet+medical service" enterprises to enlightenment.The main innovations of this paper are two points,one is not to evaluate the enterprise profit model but the profit model of five elements and specific financial analysis index of the corresponding analysis of the profitability of the enterprise through the overall analysis;two is the relationship between the profit model,financial strategy and enterprise value based on Financial Perspective profit model research framework drive from the allocation of resources from the perspective of Ningyuan science and technology profit model under the financial strategy,from the value creation perspective of profit model influence on corporate value,and ultimately the overall analysis and evaluation of profit model.And the evaluation of its profit model has high significance analysis on China "Internet+medical service" enterprise this is expected,and provide a theoretical framework and research ideas for the financial perspective of profit model.