| With the rapidly development of science and technology,print ads design have become synthetically design in the field of information and multimedia.In the progress of the range of advertising design is becoming more and more wide,the traditional advertising design was substituted gradually by diversified composite materials and new advertising form with synthesis technology,as well as print ads design is facing new challenge and ordeal in today’s era of digital multimedia development.Under the new media age,the traditional information and dissemination media featured by new age has been profoundly impact in the pace of the development of technology and people life rhythm speeding up as well as the diversification or improvement of aesthetic.Traditional print ads cannot have meets consumers’ needs,which make us to pondering deeply over a question that how can convey information to consumers with faster and more comprehensive form? It means that designers are suppose to realize the ads diversity and multimedia by take advantage of all kinds of advance digital technology.Simultaneously,highlighting interactivity between human and advertisement by approach of using dynamic and static combination.This topic quests for dissemination pattern of print ads under new media age through studying visual design of print ads characterized by new age,and make own exploration and research for design innovation of graphic advertising.Through analysis and sum up related problems in-depth,as offering further theoretical basis for graphic advertising design under the new media age and changing its’ disadvantage in this era.By means of artistic techniques and design methods,we can a dramatically visual effect for them.These is helpful to facilitating purpose of propaganda and realizing redevelopment of print ads.In the development of China’s print ads,on the other hand,it is conductive to find the direction of future advancement,and open up new space of print ads design under the new media age. |
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