Perception Evaluation And Strategy Study Of Tourists On Expressing Quality Of Wudang Culture In Wudang Mountain Scenic Spot

Wudang culture refers to the sum of material and spiritual wealth that people created in the long-term social and historical practice under the influence of Chinese traditional philosophy of Taoism Spirit in the territory with Wudang Mountain as the center,and it is a constituent part of Chinese outstanding cultural heritage.In this paper,it studies Wudang culture,and extracts the parts that can convey to visitors in an external form,in order to determine the expressing quality of Wudang Mountain resort on Wudang culture to find out where we have disappointed visitors’ psychological needs;moreover,it also analyzes the reasons for lack of expression,and proposes solutions.In this paper,on the basis of summarizing Wudang culture,the fuzzy comprehensive evaluation method is used to quantify the perception of tourists toward Wudang culture.According to the membership degree of fuzzy mathematics,this comprehensive evaluation method transit qualitative evaluation into quantitative evaluation,which means using fuzzy mathematics to make an overall evaluation on thing or objects that restricted by a variety of factors.This paper is built on 840 copies of valid questionnaires finished by Wudang Mountain tourists during September 10-October 25,2015,on the basis of fuzzy comprehensive evaluation method,it evaluates and analyzes Wudang culture an service in Wudang Mountain scenic spot,and with the purpose to reveal the existing problems in current Wudang cultural communication,and propose solutions,so as to provide reference for the development of Wudang Mountain tourism and the dissemination of Wudang cultural worldwide.