The Fake Rock And Roll—Study On The Incorporation Of China Rock Music Subculture Style

This paper attempts to clarify the Chinese rock and roll of the subculture style, and to explore the mass media of Chinese rock music subculture style of different display modes, thereby revealing the mass media in Chinese rock music incorporated in the process of an important role. Papers that mass media with ideology and commodity form the two complement each other to incorporate the way, the Chinese rock and roll contains the mainstream culture and the heterogeneous elements can be eliminated. The use of text analysis, case analysis, questionnaires and other methods to the problem discussed, combing through the mass media in the framework of Chinese rock and roll reports of different periods and different platform, the general social survey of Chinese rock and roll of the media attitude, summarizes the mass media in the Chinese rock and roll incorporated in specific methods and effect. The full text consists of three parts: introduction, body and conclusion.Introduction part mainly combs the domestic and foreign sub culture and Chinese rock music research focuses on Birmingham School about the subculture style theory research, outlines the academic circles about the characteristics of the Chinese rock and roll sub culture research.The main body consists of four chapters, the first chapter mainly defines the concept of sub culture and mass media. Summed up characteristics of sub marginal culture, resistance, style through the relationship between comb sub culture and mainstream culture, popular culture. By exploring the social and cultural function of mass media, and then analyzes the incorporation and anti incorporation of relationship between mass media and sub culture.The second chapter mainly introduces the development course of the Chinese rock music and the specific expression of its sub cultural style. Through the analysis of the position of the social status and economic status of Chinese rock and roll group, the edge position of Chinese rock and roll. Through the Chinese rock music lyrics, costumes, performance and other aspects of the specific analysis, summed up the resistance of Chinese rock music style, and then explore the Chinese rock music and the significance of the sub culture.The third chapter analyzes the mass media of Chinese rock and roll music presentation, focuses on the study of mass media in the field of ideology of Chinese rock and roll "demonized" and "vulgar" and "mainstream" reporting framework, combing the mass media in different periods of Chinese rock and roll reports tend to change, finishing in the mass media incorporated the Chinese rock and roll in the process of specific performance, explore the mass media in the Chinese rock and roll incorporate an important role in the process.In the fourth chapter, the author introduces the cognitive attitude of the social public to the Chinese rock music in the media environment through the research method of questionnaire survey. By induction under the influence of mass media, the public function of Chinese rock and roll music, Chinese rock music, Chinese rock music groups attitude, to explore the mass media of Chinese rock and roll music incorporated effect.Finally is the conclusion that the Chinese rock and roll as a typical representative of the sub culture, by the limitations of mainstream cultural values and incorporate, mass media in Chinese rock and roll of the incorporation process plays an important role to achieve a prominent effect. Meanwhile, we point out the mass media incorporated way in nature, as the mass media and Chinese rock music incorporated the follow-up research suggestions are given.