Study On The Regulation Of The United States Online Game From The Perspective Of Cultural Soft Power

The concept of cultural soft power is proposed by the famous American scholar Joseph Ny, "Soft power is the ability to attract the charm of culture and ideology, soft and hard power is effective, but in the information age, soft power has become more compelling than ever before."With the popularity of the Internet and the continuous development, the network information era has arrived, the development of the network to a country’s political, information, culture has brought a profound impact and change. With the development of Internet, network game has become one of the entertainment industry in the world. At the same time, the network game as a cultural carrier, it can not only bring certain economic benefits to the country, it carries the cultural connotation has been able to greatly influence the cultural soft power of a country. Therefore, the network game has become a new carrier of cultural soft power competition.The United States as a superpower in the world today, both in terms of hard power and soft power has maintained a leading position in the world. Through online games in the international arena for economic and cultural competition as well as in the prevention of online games of violence and pornography content on the impact of minors has achieved a more successful experience. And online games in the United States in the international market with strong competitiveness and the maximally eliminate the negative impact of minors and plays the role of cultural soft power is an important guarantee for the multi subject participation to the network game regulation. To this end, this paper uses the literature research, case analysis and other research methods on the role of the United States online games in the cultural soft power competition. Performance and the United States through the regulation of online games and network games to enhance their cultural soft power of the basic experience of the analysis and summary. Hope to be able to develop our country’s cultural soft power strategy, as well as through online game regulation to enhance the cultural soft power of our country to provide reference.