The Study On The Financing Mode Innovation Of Cuitural Industry In The Horizon Of “Internet+”

Cultural industry is the pillar industries, representing the soul of a nation. After the reform and opening up, China’s cultural industry has been rapid development, but there are still many problems in the financing of cultural industries, cultural industries only use traditional financing model, and financing is relatively simple, which has not up to full and stable development of cultural industries, but to make the further development of cultural industries is limited. So, with the development and popularization of the Internet model, the Internet and various fusion of traditional industries, the cultural industry is to seek more financing models, which is the top priority. The emergence of Internet banking makes financing for cultural industry see the hope, and Internet banking combining with cultural industry can effectively solve the financing difficulties of the current situation of cultural industries, subvert the traditional financing model, achieve the cultural industry innovation financing mode.This paper uses the literature research, comparative analysis of multiple methods, example analysis method to study the current situation of China’s cultural industry financing model, problems and countermeasures. First of all. By comparing the traditional cultural industries major financing mode, it discusses the advantages and disadvantages of various financing models. Secondly, the integration of the "Internet +" is the "Internet + various traditional industries". In particular, the emergence of Internet banking financing model of the traditional financial sector has undergone profound changes, specifically in the financing platform, which as well as is to change the role of information processing payment and settlement ability. Thirdly, with Alibaba Group launched financial products--- Internet entertainment treasure specific as an example to discuss "Internet +" Innovation Horizon cultural industry financing mode, the mode of operation in investment-linked insurance plan and trust to achieve a combination of box office earnings double harvest, whether financial or cultural film industry financing model has been optimized innovation, financing the entire subversion of the traditional cultural industries. Of course, because entertainment treasure financing model is an new show, compared to other financial products, the less liquid funds, investment income is also a certain risk. Finally, the basis of this article in the "Internet +" brought about the emergence of innovative and disadvantages above, on the "+ Internet" under the direction of sight cultural industry financing pattern of continuous change in the future for a reasonable prospect. The user experience as the core, enhance transparency of its operations; establishment of cultural industry chain model large data so that more accurate detection of public taste; dissemination of cultural content in the main body, and actively promote the social mainstream values; regulate the Internet financial products, improve the cultural industry investment and financing system, so that China’s cultural industry will be more standardized funding model, which can achieve a further shift from culture to culture and power in the country.In addition, our innovative research culture industry financing pattern innovations mainly in the paper, empirical analysis, entertainment treasure as an example a detailed analysis of the "Internet +" under Horizon typical Internet financial products--- entertainment treasure to case studies specifically addressed the manner of its mode of operation, innovation and optimization, financing problems, which is financing the study of cultural industries to other scholars have not studied the place. The shortcomings of this paper is due to the entertainment treasure is the latest financial products, information and data to be disclosed in the beginning of a closer look. In addition, the author is limited level of knowledge on the theoretical concepts of financing, also needs to grasp the method of analysis of the problem as soon as possible.