On The Folklore And Visual Communication Research In Mianzhu Paintings

Mianzhu paintings is based on visual culture dissemination way, the specific phenomenon of realistic society parsing and the willingness to communicate. From the perspective of cultural transfer, fusion of Chinese culture and globalization process is actually using the modern theory of traditional cultural phenomenon of parsing process, common through history is a kind of screening and established under the way of life, is a complex of matter and spirit, also is the unity of reality and beliefs, popular in the folk culture is a form of object spatial existence, Chinese localization, the localization of many art forms in the process of development, in addition to conform to the objective laws and values, also must conform to the requirements of the modern theory. Mianzhu paintings in practice, a large number of visual symbols, visual image, this is the unique characteristics of the visual transmission.This article from the perspective of communication studies to the image of mianzhu paintings spread a detailed and in-depth analysis and research, through the formal semiotics connotation of mianzhu paintings artistic quality and value measure and fastidious, and from mianzhu paintings of subject content and expression theory and artistic appreciation, etc, thus to explore the Chinese national spirit civilization, the construction of the Chinese nation spirit entity, to achieve the internationalization of mianzhu paintings as a representative of the traditional culture. Mianzhu paintings contained in the folklores is of profound significance to pursue, in addition to geely, peace, exorcism, in addition to the blessing of poison, etc, also includes many common everyday. The aesthetic value of folklores main is to meet the psychological and spiritual aspects of aesthetic demand. Mianzhu paintings is through to the image of different mass material requirements for the performance of the "spiritual", is a process of through social senses to transform human ideal, as the object of the objective, mianzhu paintings from the topic content construction one of belief culture image, make the folk custom of transmission, transmission to be able to meet the psychological needs of the masses.Based on the perspective of visual culture to study the mianzhu paintings, is in fact in Chinese traditional visual culture atmosphere to get to know and understand the mianzhu paintings from at the beginning of formation, and the content of the whole process a new artistic value and cultural value, belongs to the spread of the visual culture values and personality traits. In this paper, in the process of vision research, understanding of the visual transmission behavior of mianzhu paintings have different gradation, the first is by simply paper writing media to explore the spread of information, the second is that through comprehensive judgment to identify the spread of the phenomenon of information, the whole process is a kind of social culture dissemination process of personality characteristics. Mianzhu paintings taken together, is in the form of visual static transmission will be spread to carry on the detailed image processing, image from the surface of the static to the dynamic process of the deep meaning of the theme of the concise and bright, outstanding image, the image and connotation of the height of the generalization.The results showed that: mianzhu paintings can comprehensive show visual culture connotation, and the image through the specific show, establishment of symbolic meaning expression, will the public’s emotional sustenance and material unification. In addition to the clarity of the present cultural theme content, also in the form of extensibility of the definition of aesthetic judgment. Mianzhu paintings in practice, a large number of visual symbols, visual image, this is the unique characteristics of the visual transmission. Visual culture research is philosophy, literature, aesthetics, sociology and so on in the field of comprehensive expression, as a kind of has the particularity and the individual form of art. This paper holds that the various symbolic meaning of mianzhu paintings is actually system performance by spreading and constructing the social reality. Symbol of the role is to deal with cultural survival and changes in the environment, create and communicate, mianzhu paintings as a medium of objectivity, is actually the advantage of the traditional culture of symbolic expression, is the consciousness of materialization process values and world view. Because of the aesthetic value of folklores main is to meet the psychological and spiritual aspects of aesthetic demand. Through history folk custom is a kind of screening and established under the way of life, is a complex of material and spiritual, is in reality and the unity of faith, popular in the folk culture is a form of spatial objects and survival.Mianzhu paintings is through to the image of different mass material requirements for the performance of the "spiritual", is a process of through social senses to transform human ideal, as the object of the objective, mianzhu paintings from the topic content construction one of belief culture image, make the folk custom of transmission, transmission to be able to meet the psychological needs of the masses. Visual factor of visual culture and image factors, therefore, is the carrier of cultural information, visual culture is a symbolic representation of the process factors in the transmission process of specific image, thus, mianzhu paintings is more like a history of the image, it covered by the range is not limited to simple image content, no matter how rich, the content of the image are not simple to understand the meaning of from the surface, different images represent different meaning is the key, visual culture is different from pure formalized, definition of culture is not necessarily the language, also is not necessarily the image, but a comprehensive and diversity of the combination of practical and theoretical.Symbol itself significance in history and culture environment are infinite extension and stretched, each different theme contains a unified cultural value, more as a symbol expression and the technique of expression, finishing and integration will be meaningful content, through appropriate and abundant channels to convey to the public. In theory, the classification of the symbol and the expression is not sure, or symbols of the classification and to express any existing standards, this is because the ductility of the symbol itself, although symbol is a single individual, but it contains complex, rich connotation and significance, mianzhu paintings is the symbol meaning in the visual culture communication and expression.