Research On The Application Of The Local Culture In The Visual Image Of City Brand

The children often hear people talk:"Guilin Scenery in the world, a landscape of Guilin in Yangshuo." This topic, in the sense of full of infinite imagination of the city of Guilin......Full of excitement on the road of graduate school. Through three years of study and accumulation, with my own professional art language to express the love of the section of memory, this is the original intention of this paper topics.Why use brand visual image as a form of expression?When the development of human civilization to a stage, the development of the material level to a certain height, the size of the city and the continuous expansion of the number of. People in the material level to meet the situation, they began to pay attention to the living environment of the problem, with the living environment of the city to upgrade the desire to upgrade the more beautiful. People not only to pursue a good life, the pursuit of a better living environment for their own lives in the city to accumulate more soft power.In the search for a large number of data found that in the trend of globalization, the world’s cities are immersed in the shape of the upsurge of the city brand, the city brand in China has also formed an unprecedented attention.Guilin as a world-class tourist destination, but it does not have a more complete, original image of the city. Most of the achievements in the media are not used in the city of Guilin brand publicity. The reason is due to the existing achievements in art lacks depth and in the transformation of artistic forms of the surface, leading to the city brand visual image system lack of clear goals and did not reflect the influence of visual identity system and brand should be the value of design. Therefore, Guilin needs a own brand image. Early need we from the theoretical knowledge of analysis of current domestic and international urban brand image of success stories, to investigate the source of dynamic role in the process of city brand in the culture in which play, and different in culture under the influence, the city brand showing a different art forms. Summarize the application strategy of the local culture in the city brand visual image system. The most important is the combination of theory and practice, taking Guilin city brand building as an example, the visual performance, select the most representative elements. Combined with contemporary aesthetic, learn from in culture to absorb nutrients from visual angle to study the brand of urban thinking, artistic processing of these elements, converting them into the rich visual language characteristics of Guilin. To shape the city brand image of the characteristics of Guilin, the formation of a visual intensity of the brand visual display system. So as to other cities of the brand building to play a certain role, which is the innovation of this paper.Now in China, there have been a lot of successful cases, such as Hongkong, Chongqing and other cities, more and more cities are also hoping to shape the success of the city’s brand image to enhance their own influence. Can not remember from what time, more and more artists, designers, urban planning managers, into the research and practice of building a city brand. Such as the image of Mr. Jin Daiqiang in Chongqing, Hongkong, etc..Now in China, there have been a lot of successful cases, such as Hongkong, Chongqing and other cities, more and more cities are also hoping to shape the success of the city’s brand image to enhance their own influence. Can not remember from what time, more and more artists, designers, urban planning managers, into the research and practice of building a city brand. Such as the image of Mr. Jin Daiqiang in Chongqing, Hongkong, etc..