The Research On The Questions Of Industrialization For Miao Ethnic Festival Under The Context Of The Intangible Cultural Heritage

Miao traditional festival is closely related to the life of the Miao people's activities, has a long tradition of history, is an important part of traditional Chinese festival culture. Miao traditional festival is people-oriented living cultural heritage, with he basic attribute or element of intangible cultural heritage of,and with live state of rheological characteristics, furthermore, it Has irreplaceable historical, cultural, artistic and scientific research value, especially in today's tourism and economic value. Local government culture administrative organizations of Miao inhabited districts,such as East Guizhou and West Hunan, have gradually put traditional ethnic festivals into the project of intangible cultural heritage, to carry out the protection and development. Even some traditional Miao festivals have not yet been identified, still have the core elements of the intangible culture or value. As ethnic festivals embody the values of the intangible cultural heritage, many fruitful results have been achieved in the aspects of theoretical research and practice. How to promote the traditional ethnic festivals into industrial integration, there are many new problems that need further research.This paper tries to study the phenomenon of the industrialization of the Miao Festival,under the context of Productive protection of intangible cultural heritage, the phenomenon of direct or indirect industrial convergence has been analyzed in the Miao Festival. Along with the wave of industrialization of local economy of Miao, Miao festivals apply to the Miao industrial project and expand their vitality, with the productive protection promoted. Local pillar industries, make full use of the elements and the value of Miao festival, gather popularity, build a platform, promote brand construction. Miao festivals become a chain node of local cultural tourism industry, Miao Festivals and their derivative services have become the spirit products of cultural tourism, they play more and more popular positive social function when local government builds the city brand, geographical brand, culture and tourism brand, and so on.This paper focuses on the analysis of the characteristics of the Miao festival among the industrial integration, to prove the multiple values and functions of the productive protection, carries out strategic research and brand research through the tools of advanced management, marketing and other related fields. By comparative study of local festivals of Hawaii, and festivals of Miao districts, the paper try to promote Miao Festival into strategic planning level, to achieve brand of industrial integration, so as to effectively achieve its own development, and promote the sustainable development of the other related industries at the same time.Through a comprehensive review of the relation between Miao festivals and industrialization, the paper try to promote theoretical innovation on productive protection and development of intangible cultural heritage, upgrade the existed methodology and tools, promote the integration of advantages between all kinds of related industry fields and intangible cultural heritage, so that more better and effectively promote the protection and development of intangible cultural heritage among Miao areas, achieve the maximization of the function and value of the intangible cultural heritage.