Study On Chinese Micro Films In Last Five Years(2010-2014)

In 2010,A fire-new type of film –Micro film which is reply on new media network platform to product and broadcast come into the world, with the rapid development of digital technology and network technology, the popularity of new media platforms and mobile terminals.Nowadays it becomes one of the most popular form of art. The generation of micro film is not only an innovation of film art, but also a motivation of the associated industries. Therefore, the study of the characteristics of the Chinese micro films on various aspects have very important theoretical and practical value.In particular, this article is divided into five parts. The introduction part of the purpose and significance of topic selection and research status at home and abroad were expounded in detail. The first chapter, studies the characteristics of subject choice and creation themes mainly from the aspects of socialization and hot spot. From emotion,youth dreams, positive energy and comedy humor to research topic of micro film. The second chapter, from the simplification of narrative time and the two aspects of lively narrative space to discusses the narrative art and the characteristics of the micro movie. The third chapter researches on the mechanism of transmission and audience psychology of Chinese micro movies with communication theory respectively from three aspects: the disseminator role of subversion and reconstruction, mass communication to network communication and meeting the psychological and dual function conformity. The fourth chapter separately from the works are of variable quality, serious business kidnapping, promotion mechanism is not perfect, the market profit model, lack of professional talents and macro policy has not been formed four aspects to analyze the problems existing in the current Chinese micro films. This thesis makes suggestions and gives advice to the prospect of China’s micro films from paying attention to the ontology content, improving the quality of work, the balance of art and commerce, expanding the communication effect, scale profit and cultivate comprehensive talents.