Application Research About The Differentiated Artistic Expression Of Outdoor Clothing Brand Visual Image

Recent years, the outdoor industry is booming. However, it has a short history and its brand recognition is not enough, the reason of which includes the originality and quality of domestic products lag far behind than those of the advanced countries. Other domestic brands are still in the start stage in visual design. Due to a lot of peer imitation and copy,there exists a great distance from the demanded originality from the world famous brands.Worse still,the design convergence aggravate the survival crisis of domestic brands.Therefore, the development of brand diversification has become much more significant. As the e-commerce is expanding, some outdoor brands dominated by visual image and contextual marketing are growing stronger in this way. Based on the discussion above, this paper inquires into how small and medium-sized enterprises of outdoor industry take the advantage of e-commerce to promote brand image and set up a more competitive domestic brands with the variation rather than homogenization of visual art.I prefer to try applying the manly beauty of traditional aesthetic philosophy to the visual design of the outdoor clothing industry---Ji Feng. Aimed to explore a more efficient communication way of visual art and provide reference for enterprises of related industry,this paper is going to summarize the methods of visual art variation for those emerging outdoor brands of e-commerce by the analysis of visual art performance of the outdoor clothing brands.