An Analysis Of The Spread Phenomenon Of The Chinese Popular Network Buzzwords

With the development of mobile Internet technology, network popular language has recently become a widespread spread of the phenomenon.Compared with the long history of Chinese, Chinese network buzzwords, as a kind of linguistic phenomenon arising from the popularization of the Internet,are new and often new things. They are still in the early stage of development and have not yet become a mainstream culture. The level of the ideological form has not yet formed a relatively fixed, so the need for dynamic tracking and research.Based on the subcultural perspective, this paper focuses on the popular phenomenon of the buzzwords in the past three years, combining with the multidisciplinary theories of communication, sociology, psychology and culture.Through the analysis of the phenomenon of the case, the analysis of the spread of network buzzwords, to observe the current trend of public opinion and the social mentality, understand the status of public opinion and discourse rights, understanding of this network subculture in social pluralism.In the structure, this article first from the concept of definition, theoretical traceability, to clarify the network buzzwords and subcultures relevance. And then collect the network popular corpus for the last three years as a sample.And then analyze the spread mechanism of network catchphrase after disseminating the subject and object, the media platform, the communication psychology and the communication process, and finally make a comment on the value of this phenomenon.Entertainment network popular language shows the characteristics of centralized communication, national entertainment, and metaphorical connotation, and it has experienced the process of identity, imitation and participation in the process of communication.