Book Design Of The New Chinese Style (1979-)

In the 1980s the reform and opening accelerated the pace of the New Chinese style, impacting from architecture, interior design, packaging design and clothing to all fields of China’s public life. Book design of new Chinese style was also mentioned after that. This dynamic style should be based on the full understanding of Chinese traditional culture, based on the domestic, absorbing and drawing from western excellent design consciousness, wisely committed to the Chinese traditional elements then applied to the books’every details:paper, book size, bookbinding, book cover, font, page layout and illustration. The more important thing is through the integral design makes it according to the aesthetic needs come true. That is the perfect show of New Chinese style. This paper uses weekly period of market researching method, cleared context and trend in the development of new Chinese books, so as to realize the predicting and parsing the further development direction to book design of new Chinese style.