Study On The Sub Culture Communication Of The Backpack From The Perspective Of Communication Ritual

Backpack tourism,as a full of adventure,show ego unique way of tourism,popular in Europe and the United States since the last century and s.With China’s reform and opening up policy,the implementation of the western postmodernism thoughts of infiltration and the transformation of the concept of people’s lives,backpack tourism began to rise in the country.Especially in recent years,the rapid development of new media and the Internet but a backpack tourism provides the convenience.Backpackers is the main body,the backpack tourism is a backpacker groups of concepts,values,behavior and so on constitute their unique sub-culture.In recent years,expanding the sub-culture,already broke the boundary of age,region,makes different groups because of the same cultural identity again together into a new group.Formation is dependent on the transmission of culture,culture and communication are complementary to each other not stripping.This article will start from the view of transmission ceremony,will spread as a modern backpacker subculture,the study of how the backpacker subculture is spread,and what kind of role.In this paper,using literature synthesis method,text analysis and method of unstructured interview study of backpacker subculture spread.First of all,by spreading ceremony view and backpacker subculture,the connection between the spread the combination,to find the path;Secondly,through the elaboration of backpacker subculture spread content and ways of implementation and meaning Shared to illustrate the identity of backpackers;In the final analysis effect of the transmission of backpacker subculture ceremony.In general is the spread of the backpacker subculture as the spread of a modern ceremony for analysis.Backpackers as typical subculture group,its promoting circle culture has been accepted by more and more people.In collisions with the social mainstream culture,it plays a more and more powerful culture penetration is bound to be different people on social ideology.Therefore,by spreading theory to dig backpacker subculture is necessary to spread.