"Dream" Theme Series Illustration Design And The Application In Kenzo Branding Design

With China’s business model,the development and maturity of their own,more and more business leaders recognize the importance of corporate brand building for the development of enterprises,establish a good brand image can enhance corporate reputation,product reputation,consumer loyalty degree.Enterprises through a variety of media brand image promotion,brand image will be communicated to the user in order to improve the efficiency of terminal sales,sales and so on.A good brand can give users a great sense of security,therefore,major companies in recent years in brand design more and more investment.On the other hand,in the high-speed development of information today,people’s daily life is full of all kinds of business information,illustrations because of the strong expression and appeal,has become irreplaceable in the real world visual art forms.This topic will be integrated into the illustration design enterprise brand design,to achieve both professional knowledge and technology in the cross-border.Through the research on the current situation of the development of the brand design market and commercial theme illustration design,this paper determines the breakthrough point of this theme with the theme of dream,and then completes the practical application of commercial illustration in brand design by creating a series of theme illustrations.The project is optional subject.The specific content of the project is: "Dream" theme series of commercial illustrations created 10 to 15 frames,framed or poster scrolls in the form of illustrations,illustrations in the brand design of derivative designs 8 to 10 samples in the form of display.In order to realize the diversity of commercial illustrations and sustainable development,this paper takes the development trend and the critical demand of the market as the starting point.Through literature review,market research,Internet resource collection,information data integration,brainstorm Creative information collection and finishing methods,the establishment of the basis of this design.The innovation of this design is to explore the use of illustrations in the brand design possibilities,explore the illustration and brand design of the combination of a variety of possibilities.The focus is on the use of the surrealist painting form language and surrealist fish in the "dream" theme illustration.The difficulty lies in how to interpret the existing "dreamland" theme that has been described by many artists in new ways.In addition,unlike many other illustrators in the market who interpret the theme of the same brand,the design shows the same Theme,the same author series of illustrations works of unity and richness.