| Popular culture and consumer culture in today’s popular,the evolution of the industrial form of continuous development,resulting in cultural and creative industries.Cultural and creative industries,first of all from the cultural industries,cultural industries based on the production and consumption of material,is a commodity form of culture".However,the cultural and creative industries are looking for unique and innovative,to prevent the creative copy of the bulk.The ultimate concern for the reality of Marx’s aesthetics,so we can not think of the emergence of new industries in the current social theory.For practical and theoretical research on the creative industry with the aesthetic point of view and perspective,summarized in theory,highlighting the aesthetic,artistic and creative,in accordance with economic laws and rules on the consumption of cultural and creative industries leading function,the purpose of this thesis is.This paper draws on research results about popular culture,art design,economic law,using the methods of literature,interdisciplinary analysis,theory with practical research methods,the study of cultural and creative industries from the perspective of the law of aesthetics.Aesthetics is the surmounting and leading to reality.From the perspective of industry and culture,the cultural and creative industries in the field of aesthetics are focused on two aspects.Industry,emphasizing the economic law,but now the tendency of industrialization is very obvious;culture,emphasizing the aesthetic law.First of all,we must highlight the reality beyond reality,leading the aesthetic realm.While the cultural creativity pays more attention to the spiritual connotation in the field of philosophy aesthetics.Secondly,we need to have the times,nationality,the universality of the creative,creative combination of aesthetic creation process,rather than a single mass production.Finally,we must follow the law of culture and art,forma kind of aesthetic culture,not the cultural industry,but to use the art and culture to infect the industry.The purpose of this paper is to study the problems of our cultural and creative industries,highlighting the practical guiding function of Marx’s aesthetics.Therefore,the concept of cultural and creative industries and the purpose of backward,from the aesthetic guidance,creativity,transcendence,the spread of the five aspects of the cultural and creative industries of the aesthetic dimension.At the same time,we should create the ideal style of cultural and creative industries from three aspects: the law of beauty,the aesthetic characteristics of the times and the national aesthetic style. |