Research On The Risk Management Of HY Cultural Creative Enterprise

At present,China is taking efforts to promote the "public entrepreneurship,innovation",to encourage innovation and industrial development,coupled with the continuous improvement of living standards of our residents.Cultural products and services continue to increase,thus giving birth to many cultural and creative enterprises.However,the vast majority of cultural and creative enterprises are in the embryonic period of growth.The management’s awareness of risk is relatively weak.Risk management mechanism has not been yet established or risk management mechanism lacks relevance or timeliness.Therefore,for the cultural enterprises in the high-risk areas,it is essential for the cultural and creative enterprises to implement the risk management and improve the efficiency and the effectiveness of risk management in order to control risk and achieve strategic business objectives.In this paper,the structure of the contents is case analysis followed by case study.The theoretical elaboration part introduces the risk management of cultural and cultural and creative enterprises in detail,including the connotation and characteristics of risks of cultural and creative enterprise,the concept,contents and importance of risk management of cultural and creative enterprises.And then the problems of the risk management in current cultural and creative enterprises are introduced.Case analysis is based on the risk management of HY Media Co.,Ltd.Firstly the situation and he internal and external risks of the HY Media Co.,Ltd.are introduced.The basic situation and successful experiences of risk management are summed up.And then the problems existing in the risk management of HY Media Co.,Ltd are analyzed.The countermeasures and suggestions for improving the risk management in view of the problems existing in the process of risk management are put forward.Finally,the author summarizes the experiences of risk management of cultural and creative enterprises.Based on HY,a media Limited by Share Ltd risk management case,the author found that the risk management of HY company success but there are some problems,including that the risk management organization is not perfect,the risk assessment process is not objective,scientific,risk management strategies lack pertinence,the construction of risk management culture is not in place,risk management lacks supervision and necessary improvement activities.HY should be improved from the above problems,including setting up sound risk management organization;using scientific risk assessment tools according to its own operational characteristics in line with making the evaluation process more scientific and objective;developing targeted risk management strategies;formulating relevant rules and regulations to improve the supervision and improvement of risk management,and make it standardized,institutionalized and standardized etc..