Study On The Development Strategy Of Tourism Performing Arts Industry In Hainan Province

On March 5, 2016, Premier Li Keqiang wrote the tourism industry as an important industry to stimulate domestic demand in his government work report for the first time ,and he made an important judgment to meet the rising public tourism era. And Hainan is a microcosm of China’s popular tourism era and confirms.In the process of promoting the construction of international tourism island in Hainan, Hainan tourism performing arts industry is also in rapid development, But at present, there are some problems such as the development of this industry is not enough attention,planning issues,the form of performing arts products is a single, regional and local features are not enough.Through the systematic study of Hainan tourism performing arts industry, this article introduces the economic analysis tools such as PEST analysis, SWOT analysis and so on.Through the detailed analysis of the present situation of Hainan tourism performing arts industry, this paper analyzes the development of tourism performing arts industry strengths,weaknesses and opportunities, as well as the various segments of Hainan tourism performing arts industry has carried on the comparison and analysis. Through the study of this paper, we believe that benefit from Hainan to build an international tourism island of the overall national strategy and Hainan Province rich natural and cultural tourism resources, tourism industry in Hainan tourism has a very broad development prospects,fully capable of developing into International tourism industry in the island and one of the important tourism industry.The future, Hainan province should increase support force in policy, Tourism Performing Arts Talent Cultivation and introduction, tourism performing industry financing, improved tourist facilities, tourism performing product innovation,tourism performing products copyright protection, tourism market supervision and marketing and other aspects, to promote the development of Hainan Tourism Performing industry, promoting tourism in performing Arts Hainan tourism market, tourism to create a new name card of Hainan international tourism island.