Research On The Folkways Intangible Cultural Heritaged Evelopment From The Perspective Of Cultural And Creative Industries

Protection of intangible cultural heritage has been carried out for about ten years in China,related policies and regulations on the protection of intangible cultural heritage have been gradually improved,and theoretical researches on the intangible cultural heritage are becoming increasingly deepening and professional.Intangible cultural heritage related work has developed from previous rescuing,declaration and protection to a normative and systematical inheritance,propaganda and utilization.China has now entered the era of post world cultural heritage application,but there are still many problems in the development and protection of intangible cultural heritage,such as paying much attention to cultural heritage application but ignoring the inheritance,or focusing on the technical protection but neglecting the propaganda of inner spirit.Either the government,scholars or the normal folks are constantly looking for better protection and development model.The folkways intangible cultural heritage has strong vitality and adaptability among the various intangible cultural heritage items due to its obvious regionality and group nature.Meanwhile,as the connecting of different intangible cultural heritage items(such as the traditional opera,literature and handicraft),folkways is more suitable to be the pioneer in the development of intangible cultural heritage items.Since the 18 th CPC National Congress,China has issued the Cultural Industry Revitalization Plan and other policy documents to promote the “culturally strong country” strategy,cultural creative industry has become an important part of building the modern social system.Cultural creative industry is a high-end service industry,which enhances the competitiveness of many traditional industries combined with current internet economy,as well as constantly stimulating people's potential and vitality.With a long history,China has abundant traditional cultural resources.Under the national policy promotion,the development spaces of intangible cultural heritage has been continuously explored from the perspective of cultural creative industry,so as to combine the uniqueness of national culture with the innovation of cultural creative industry.It's the future direction of national development and the deep excavation of national traditional culture,as well as a blue ocean for a large number of new cultural creative companies.Of course,if the theory of cultural creative industry is directly used to guide the protection and development of intangible cultural heritage items,the intangible culturalheritage items will lose its charm as the traditional cultural fossil and become the simple market oriented products.The final purpose for us to develop the intangible cultural heritage items is still to comprehensively protect the intangible cultural heritage.This paper intends to take the cultural creative industry as an auxiliary tool for the protection and development of intangible cultural heritage,apply the creative development into the late development process of intangible cultural heritage,so as to effectively play the social value,cultural heritage value and economic value of intangible cultural heritage,provide a new model and think for the protection of intangible cultural heritage in China.