Research On The Influence Of Cultural Distance On China’s Service Trade Export

The concept of traditional cultural values defines the manufacturing industry as productive labor,the services industry is defined as nonproductive labor and thought that productive labor can create value and the unproductive labor does not create value.Thus,The development of China’s economic has long attention to the heavy industry and despise the services industry.This also led to the extremely uneven development of the services trade and the goods trade.In 2015,the total import and export volume of China’s services trade was 755.436 billion dollars,accounting for only twenty percent of the total trade in goods.The total trade volume of goods accounted for 83.2% of the total trade volume.The proportion of trade in services was only 16.8% of the total trade volume,far below the world average of 22%.The deficit of China’s services trade is top to 1823.56 billion dollars and for this China being the largest deficit country.In recent years,Study on the global value chain shows that in the international production of smiling curves,manufacturing in the low end of the product value chain,the services which represent by the R&D and design located in the high end of the product value chain,it is obvious that the services industry create more value than the manufacturing.With the development of information technology,the manufacturing industry itself also showed the trend of services.To this end,we must re-examine the role of services industry in value creation,speed up the development of the services industry.Through the rapid development of the services industry to enhance the stimulating effect of services trade on China’s economic growth.With the services economy eras coming,the focus of global economic competition transfer from goods trade to the services trade.Services trade,especially one country’s export trade in services has become the focus of attention for each country.Throughout the development of China’s services trade,we can see that China’s exports are often first happen in neighboring countries and regions,or the remote countries(regions)which have been long established trade partners with China.A common discovery,without exception,those trade objects were the countries who have intersection in history with China and recognized also appreciated the Chinese culture.It can be seen that the similar cultural identity has a far-reaching impact on the export of one country’s services.To confirm this point,the author will proceed from the following aspects to demonstrate the relationship between cultural distance and the exports of China’s services trade.First,through the combing of the existing literature we can found that those studies on the cultural distance mostly focus on the general commodity trade or cultural products,only little literature care about the services trade flow.Those papers about the services trade flows were mostly study from a view of political factors.such as the institutional differences,free trade agreements and free trade zones.So in the summary part of literature the author put forward a new research argument which also is the core of this study: Study on the impact of cultural distance on the exports of China’s services trade.Secondly,descript the overview of the development on the exports of China’s services trade.At first,introduce the definition of the services trade and the statistical standards from domestic and international.Then from threes parts which were the scale structure and distribution to make a comprehensive interpretation about the development of China’s services trade.The results of export structure and export distribution of the analysis which were an important basis of the selecting service industries and sample countries in the follow-up part.Thirdly,According to the " cultural discount effect" theoretical,the author make a hypothesis derivation on the impact of the six sub-dimension cultural distance on the export of China’s service trade.In order to verify the hypothesis,the author based on the monopoly competition model and made a panel regression about the selected service trade export datafrom30countries(regions)which mostly representative the world’s cultural and year from 2000 to 2015.The empirical results show that the relationship between the total cultural distance and the export of China’s service trade is negative and the greater the cultural differences,the smaller the export of services trade.Second,the cultural distance has obvious difference effect on the export of sub-sector services.The greater the cultural differences,the more the promotion of tourism services.while the transport services,other business services are the opposite.Third,The impact of sub-dimension cultural distance on China’s exports trade in services are also difference.The power distance,uncertainty avoidance and the short and long-term guidance have an obvious inhibitory effect on the export of Chinese service trade.The order of the obstacles is the power distance,the avoidance of uncertainty,the short and long term.While the male / feminist dimension has a significant impetus to China’s service trade.Finally,combining with the results of theoretical and empirical research,the author summarizes the basic conclusions of the author,and further studies the service trade from three perspectives,focusing on cultural culture,differentiated cultural treatment and in-depth cultural dimension.Put forward corresponding proposals,and hope to promote the export of China’s service trade by raising the awareness of the trade partners ’countries’(regional)culture and reducing the obstacles in the course of service.