Studies On Innovative Brand Construction And Promotion Of Chinese Traditional Folk Printing Techniques

The decoration of the fabric derives from Chinese traditional folk printing techniques and our traditional folk crafts have a long history.The Chinese folk traditional printing techniques have special characteristics and mainly came from the folk and exuded a simple style.This paper focuses on the cultural value,the trademark value and the core value of the trademark,analyzing of similarities and differences.Feasibility analysis on the cross-industry business model of Chinese traditional folk printing techniques trademark is the important analysis part of this paper.This paper makes a comprehensive mind which is able to understand and research on the cultural value of the Chinese traditional folk printing techniques,from the perspective of productivity development,from the perspective of Chinese cultural inherited,from the angle of Chinese traditional ornamentation symbol and from the development of Chinese folk color.Thus analysis in Chinese traditional folk printing techniques was couched the artistic value of documentary,carrier humanistic value,visual semiotic value,and aesthetic value.With the rapid development of modern society,the level of consumer consumption continues to improve.How to inherit and re-excavate the traditional Chinese brand of traditional art brand inheritance of natural brand value,how to explore the brand's own humanistic value and the current brand core docking relationship,how to better the traditional Chinese folk art into the modern pace of life through the modern band the establishment and promotion of the way is the traditional Chinese folk painting the best protection,these are the main contents of this paper.In this paper,through the research methods of literature and field research,this paper puts forward the establishment and promotion of brand in the process of inheritance and evolution of folk blue cloth production technology,and puts forward the establishment and promotion of innovative brand,summed up the brand business model establishment and marketing promotion strategy and the current application of the field of research methods.But also on the traditional Chinese folk art of cross-industry business model from a macro point of view puts forward some innovative design reference,other Chinese folk traditional skills brand can also be copied,reference to use.Chinese folk printing traditional skills the future development potential are huge.The innovation of this paper is that includes the construction of the based on study on the cross-subjects research of literature and art,folklore and communication,and puts forward the possibility and feasibility of the establishment and development of folk art brand.The inheritance and evolution of the art and so on,and expanded the original understanding of the traditional techniques of Chinese folk printing,the cultural value of traditional Chinese printing techniques and brand building and promotion of research closely together to explore the traditional Chinese folk art the paper puts forward the method of cross-industry business model on the basis of consulting a large amount of literature and research,so that the theoretical research is more practical and meaningful.So that the cultural value of traditional Chinese traditional folk printing has guiding significance.So that people can re-understand the traditional skills of Chinese folk printing and interest,and gradually understand the traditional Chinese folk art of printing the cultural connotation,so that traditional Chinese folk art into the more ordinary families,decorate people's daily life,so that the traditional culture better protection and heritage.