Market Operation And The Perspective Of The Three Elements Of Shijiazhuang Street Dance Training Operations Research

Hip-hop as physical exercise and mental enjoyment in a special form of exercise,is accepted by more and more people,especially for street dance form actions can vary from person to person,can follow one’s inclinations,difficulty of movement dared to challenge the physical limits of these features,catered to the dancers make public individual character,the psychological characteristics of self-expression and constant challenge,so much beloved.There will be a market for demand,which is an iron law for market formation and development,and there is a growing need for market demand across the country.The market operation elements of the sports club are summarized as "the input of resources,the transformation of resources,the output of the service".Among them,resources include: manpower,funds,venues,information,etc.The transformation of resources includes: service design principles,service content design and service promotion;The output of the service includes the quality of the service,the service management,the establishment and maintenance of the customer’s loyalty to the club.Framework based on the above theory,using the method of documentary,investigation,(interview method,field observation method,questionnaire survey method)and the methods of mathematical statistics of a large number of emerging in Shijiazhuang city street dance training institutions on the operation efficiency and operation in the current evaluation and analysis,the following conclusions:1 Evaluation of resource input:Staff commitment,lack of professional accounting personnel,marketing personnel and service personnel,the current on-the-job personnel is energetic,has the rich teaching experience.Most of the money has been invested in individuals,and there are no street dance training institutions funded by governments or companies.The site is at a general level and less than half of the students are satisfied with the venue.In the information input,can collect,organize and store the information of the consumer group,establish the database,timely contact with the member.2 Evaluation of resource conversion:In service design principles,there are still lack of safety and innovation.In terms of service content,the launch is the main content of the product,hip-hop,jazz,popping,house these five courses.Lack of can adapt to the children’s group and middle-aged group and the content of the new society of street dance employs aspects of training content.Marketing channels focused on friends,marketing staff,such as traditional channels,using the potential cooperation with enterprises and institutions as well as primary and secondary schools,is bigger,but basically do not have this cooperation.3 Evaluation of service output:In terms of quality of service,the trainer’s teaching quality is confirmed by the majority of the students,but the evaluation of other services other than the training is poor.Service management mode,the operator is not enough to give employees the understanding of the appropriate authorization,half of the body not to know the importance of giving employees appropriate authorization,consumers to the service quality evaluation is not high,training institutions in need to improve training services other than supporting services under the big strength improvement.In establishing and maintaining customer loyalty towards the training institutions in aspects of is,in fact,what factors is to attract consumers select training institutions and agencies for a long time in the choice of the problem.On "the influence factors of students select training institutions" survey,ranking the first distances from the training institutions,training content,ranked second,coaches level was third.But at the same time,the coach level is the most important factor in maintaining loyalty to the training organization.So,the establishment of street dance training institutions must first consider geographical location,for a consumer groups,the second to have the right content,meet the needs of consumers want to learn the corresponding content,the third high-level coaches,make consumers are willing to agencies in selected medium and long-term training.