Application Of 3D Animation In Film And TV Advertising

With the approaching of the digital era,and the thriving of the 3D animation technology,the variety and communication of advertising has been changed tremendously.As the result of these facts,the 3D animation advertising rises.Its unique virtual superiority and technology has made it the vital technique used in thecontemporary new-style advertising creation,and has been widely used in creative design.Hence how to use this technique to make passionate and creative advertisement has been an important topic in the circle.This dissertation studies on the 3D animation design project,presenting the functions of the mobile phone by 3D animation,to promote thesales.From the perspective of creative concept and form shaping,discusses the usefulness and approach of character creating,scene modeling and action design respectively,illustrates the design of 3D animation through real cases.Study on the aspect of art was also carried out,the images in mobile phone advertisement were successfully built,with the application of varies scenes,the functions of the mobile phone were illustrated.Action design was tailored to attract audiences,along with the presentation of conception and approach in image and scene modeling.In the form of 3D animation,it fulfilled the whole process of the advertisement of the mobile phone perfectly.This dissertation also studies and explores on the creativity and procedure of 3D animation,which includes modeling.UV.texture mapping and rendering,while trying repeatedly to find solutions.The concept and approach of design raised in this dissertation intend to provide theoretical guidance and references for the effective application on Film and TV advertising,and emphasize the superiority of 3D animation,in order to embrace the market,thereby 3D animation technique can be appropriately and accurately applied,further explore the potential of creativity and performance.