Visual Design Research Of "Kaifeng Gifts" Brand Image

At present,Chinese tourism industry has developed rapidly,tourism commodities as an important part of the tourism industry,also shows the great consumption potential.Because the regional characteristics of tourism commodity,tourist cities of tourism commodity resources integration,brand development has become a popular trend.“Kaifeng Gifts” is in this context came into being the official tourism commodity brand.The content of this study was to kaifeng present visual design of brand image,to let the consumer to kaifeng gift brand image cognition and memory for research purposes,analyzed the nature of the same brand visual image design level and the status quo,will be introduced to the theory of brand association design brand image design and dissemination,has carried on the theoretical thinking and applied research.Brand association,depends on the consumer perception of brand image experience,and experience 90% by visual perception,vision is the main way to produce brand association.Therefore,the author preset consumers to experience the process of “Kaifeng Gifts”happen,select some important visual elements in the design,the construction of a “Kaifeng Gifts” complete brand image,and has carried on the key innovation to brand packaging image.Mining “Kaifeng Gifts” gerund characteristics of brand names,“Kaifeng Gifts” is the brand name at the same time,also can be the action of“Kaifeng Gifts”,as a creative inspiration in the design of brand visual symbols and the main ideas.The whole research process is: the research analysis--looking for design ideas--methods of project design.In research analysis,the choice of the current market “Beijing Gifts”,“Wuhan Gifts”gift of a few famous cities such as brand,inspects its show the brand visual image,and focused on the visual elements of brand image of case and comparison analysis.The purpose of the research has two: first,to investigate the current city gift brand image development condition;Second,the analysis of the visual elements design features and advantages and disadvantages,to learn and improve innovation in project design.Design ideas and methods of large Angle from how to establish brand image,look for the commonality,and seeking personality.Brand association is an important way of promoting the consumer to establish brand image,and so on visual design that how to stimulate consumers’ brand association,eventually get enlightenment,especially on the strategy level and method of project design level,and has carried on the project in accordance with the design.Project design based on the research and established idea,method,design and brand positioning,the brand image of “Kaifeng Gifts” visual design is divided into line,line and print media for three parts.Strive to grasp the consumer brand association,the establishment of good brand image of “Kaifeng Gifts”.