Self Construction And Rebellious Image Of The Mainstream Film In The Semiotics

The mainstream film, which is a kind of film form to shape the national image of the country and the spread of mainstream values, has the dual attributes of ideology and popular cultural products. In thirty years of development, the main theme of the film, due to its strong ideological attributes inherently, has zigzagged with the development of politics,art and marketing,and formed a special pattern in the aspects of creation,production and consumption, becoming the film pattern of our country and the world in a unique landscape. As the uniqueness of the landscape is receiving public attention, the existing problems also trigger the thinking from all walks of life. This article is based on the problem consciousness, a reflection of the main theme of the film shown in the creation of the problem and phenomenon. The main theme of the film ,as an imaging system, often contains several complex opposite sides, and will have meaning and values which can not lie in a nutshell. At the same time, Within the new social and cultural context, a variety of forms of discourse and the conflicts are mapped directly into the main theme of the film and the creation, however, resulting in the chaotic symptoms of the film narration,characters,and images under the influence of ideology. The chaos in the construction, not only leads to image conflicts, and cognitive and habitues in violation of common sense, perverse; but also leads to the departure between the image and artistic creation and the market rule, which is unable to meet the audience’s expectations and conform to the trend of globalization. In the creation of the main melody movies. These confusing symptoms perform as a rebellious image phenomenon comprehensively, the main theme of the film is a side effect of self defense on heterogeneous force generated by the direct impact of the film audience’s identification and satisfaction. Thus weakening the performance and depth of the filmIn this paper, Film Semiotics Theory acts as an academic framework which analyzes the main theme of the film’s self image building and image rebellious. As a relatively independent symbol system, main melody movie constructs an image regime in three aspects, symbols or movement symbols of Imaginary, ideology interpolation, pan political description and images of home countries isomorphism. The Readme and isomorphic imagination three aspects to construct an image of government. In the main theme of the film’s image building, rebellious image has become a specific appearance of chaotic syndrome, non communication tendency and audience alienation, strong rational consciousness and artistic deviation, single function and market orientation forms three aspects as the reason and expression of rebellious image the main theme of the film.Based on Semiotics of reflection, in discourse, from three aspects of narrative and landscape creation thinking, we can effectively eliminate the image against the phenomenon. At the same time, putting the main melody The movie in the background of globalization, in comparison to the imagination of others and self construction,counsel main melody movie internationalization strategy. Based on contemporary social cultural context, in the conclusion put forward the development of image cultural community.