The Application Of Symbols In Film And Television Animation And Its Cultural And Industrial Value

In the context of the growing digital media,film and television animation as a comprehensive art,more and more popular,and gradually break the age limit for the wider audience groups.The symbol exists as a factor for the development of film and television animation,its role should not be overlooked.A good animation not only needs the support of the original design of high quality and exquisite technology,more important to the audience through the deep meaning and cultural connotation of the works of decoding the text contains,the symbol mediator of the interpretation of the text,whether audio-visual symbols also are cultural symbols,watch animation works in the audience the decoding of different degree,influence the audience’s aesthetic consciousness,culture and values.Thus,the film and television animation,the symbol as the transfer of information and carrying the cultural value behind the mission of animation works.Therefore,from the point of view of symbol,it has far-reaching significance for the development of animation and animation industry.Today’s society has gradually into the "image era,the dissemination of information more and more inclined to the image,the symbol of the trend,the film and television animation as one of the most important media for carrying symbols,being the audience cognition.In this study,we mainly analyze the development and influence of the two characters by means of symbols and film animation.Project is divided into four parts,the first part of the decoding process of symbols in film and television animation from the outside to the inside of the main from two aspects of the connotation and extension of symbols;the second part of the combination of intercultural communication from the background,development and dissemination of symbolic communication and animation animation in the symbol meaning construction of two point of view,to explore the relationship between the symbol and the film and television animation in intercultural communication;the third part through the analysis of application of symbols and reference,the symbol of the "loss" and "cultural invasion" of animation and symbolic culture grafting and other aspects,expounds the application of the context of globalization and Western Animation symbol;fourth part by means of identity and consumption,consumer driven animation industry chain extension two level review of symbolic consumption and animation industry.This paper adopts the methods of literature research,case analysis and qualitative research method: through the collation and analysis of literature,the symbol associated with the television animation field data to sort out,to lay a solid foundation for research.And in the form of case analysis to further confirm the feasibility of the subject,make it more convincing.On the basis of summing up the literature and confirmed cases,in-depth analysis of the application of symbols in film and television animation,so as to provide a theoretical basis for the development and dissemination of symbols in film and television animation and animation of the correct decoding...