Research Of Internet Brand Image Design Under The Background Of Women’s Economic

With the development of society and the promotion of economic level,women’s social status and economic ability are improving.It has formed a unique economic circle and economic phenomenon around the women’s financial consumption.The women’s enormous spending power promotes obvious effect on the economy,which has brought the era of ‘she-economy’.Especially in the more and more widespread online shopping,women have become a large part of the consumer groups.It is obvious that seizing the female consumers can seize the market competitiveness in the competitive Internet market.This paper has researched and summarized the current situation of “she-economy” and the image design of network brand.This paper has analyzed the influences of “she-economy” on the construction and design of network brand,and then discussed the aspects of emotional influence,aesthetic demand influence and acceptance influence,and started from the perspectives of researching female consumption feature and female consumption psychology.Then combined with the trend of network consumption,to analyze the prevailing problems of present image design of network brand,and summarized the image design concepts,construction concept and construction process of network brand on the background of “she-economy”.The author has discussed the importance of network brand positioning on the background of “she-economy”,and then carry through researches of image design of network brand from the aspects of basic parts,packaging design,online store design and other design.The author has combined the practical experiences with case analysis,and summarized the design methods that accord with the female consumption preferences.Finally yet importantly,the author has analyzed the future development trend and summarized the theoretical results through long-term design practices,and expected to provide theoretical guidance for the image design of network brand.