The Development Of National Culture In Globalization

Since the 15th century,the states of countries and nationalities in isolation has been broken, economic globalization gradually formed, the development of economic globalization which has brought the national cultures have been exchanged and the collided in the world. With the change of the world pattern, the rivalry between countries way is also changing, cultural factors becomes more and more important, academia began to wide attention and discussion on it. In this paper, based on the Marxist ideas,analysis cultural inner qualities and different compares the culture and civilization. The human practice activity embodies the cultural essence, in a certain historical conditions production and exchange culture determines how cultural formation, growth and development, at the same time culture also show the stability and liquidity, and the characteristics of inevitability and independence is both opposite and unified. At the same time, because of cultural diversity and complexity, the local culture in the cultural conflict and integration with other countries. Not only the existence of cultural hegemony,but also more and more countries have seen culture in the important role of comprehensive national strength and maintain the political image,China, the world's second-largest economy,is also actively building a "cosmopolitan" culture that has an influence,attractiveness and radiant power on the culture of other countries. Then build a culture of power strategy, under the always firmly the premise about Marxist view of history and culture. First of all, we should develop the advanced culture of innovation,dialectical view of traditional culture and Western liberal culture. Second, is to complete the "self' consciousness awakening, Establishing the national culture of self - confidence,self - confidence and self - improvement. The development of large industry has brought the national economic recovery and has also been challenged by the cultural crisis.Especially in the United States led by Western countries under the banner of "democratic civilizationt" trying to promote his universal value in the world, under the support of a strong economic base,Western cultural power also brought the crisis of national culture.In the face of this world situation, we need to use Marxist dialectical materialism to correctly view the threats and opportunities in the cultural crisis, reconstruct culture with spiting olds and accepting news to promote national culture towards a more advanced and more reasonable direction of development. The innovation part of this paper is that in the face of global cultural exchanges between countries increasingly close and frequent,how to make our culture under the impact of cultural diversity and complexity, still be able to preserve the uniqueness of national culture, in order to improve the attractiveness and influence of our culture, and build a power road which fit the practice of socialism with Chinese characteristics and to achieve the great rejuvenation of the Chinese nation.