A Study On The Change Of Media Function Of Rural Cultural Square In Gannan Tibetan Area

Gannan Tibetan area of rural culture square,is an important window of Gannan region social development,ideological evolution,folk customs,and is also an important medium of communication and external communication in this area.This study takes the rural square as the focus,explores the historical changes of the rural cultural square in the Gannan Tibetan area,and analyzes the media functions of different types of squares and how their functions are played in different periods.And this study also further explore the effect of native people,who are living in Gannan Country,under the action of physical square and virtual square media.Based on the village square,this study insight into the change of public life and ideas in less developed areas in era of multimedia communication.In the first chapter,I divided the rural square in the Gannan Tibetan area into three categories according to their nature,the religious cultural square,represented by Labrang Monastery square;the politics cultural square represented by the Xiahe Conch Bay Plaza and the Duoba village cultural square;as well as the Xiahe Sangke grassland and Zhuoni Da Yu ditch as the representative of the grassland square.And I combed their formation and development process.In the second chapter,this paper discusses the two media functions of the development of the Labrang Monastery square with the development of the times.From the point of view of the function of religious communication,the layout,construction all convey its religious connotation through silent voice and the activities such as law and law dance,etc,attract Buddhism Came to view the Buddha.After the open tour of the Lao Leng Monastery gathered on the more diverse ethnic groups,different cultures of people,became Xiahe County and Gannan important cultural tourism venues,has also become a national,between the culture to understand,Interactive platform.In the the third chapter,this paper discusses the political propaganda function of political cultural squares in the Gannan Tibetan area,played from single advocacy policy,and gradually joined the more dynamic interactive form of change.In addition,the number of humanized facilities on the square has been increasing,cultural activities have been continuously enriched,shopping space has been expanding,local people are increasingly receptive to the square.Political culture square has become an important platform for local people to communicate,become animportant window for the integration of politics,economy,tourism and folk custom.In the the fourth chapter,I analyzes the spatial change of Gannan Prairie Square from natural pastoral area to tourist consumption area.Grassland Square,the basic social communication function has been gradually expanded,economic and tourism functions more and more obvious.In the fifth chapter,I discusses that under the influence of modernization,the square of Gannan Tibetan area has modernized color in architecture,layout and decoration,and becomes the symbol and window of local modernization.The locals are proud of this,and criticize some of the ways in which they do not agree.In the context of the involvement of electronic media,more and more people,especially young people active in the virtual square,away from the reality discourse space.In the common influence of the virtual square and the physical square,the Tibetan people’s dress style,customs,ideas and other aspects have changed,and even voice intonation is also very different from the previous.But on the whole,the Tibetan people’s beliefs and basic way of life is still continuing.On the basis of the preceding five chapters,in the sixth chapter,I explores the ideas of the rural cultural square in the Gannan Tibetan area,and puts forward some superficial suggestions.