The Application Of Folk Art Symbols In The Brand Image Design Of Country Tourism

This study is based on the theoretical direction of folklore,brand science,semiotics and communication theory,using literature analysis,practical investigation as the research method,take the sampling investigation data of field survey as the foundation and the application of folk art symbol in rural tourism brand image as the research object,selects Guizhou local Zhenfeng County Nakong Village as a case,analysis of folk culture resources and market demand based on the tourist perception and evaluation,explore the folk art symbol in rural tourism brand image in the design application.The main research contents include: analysis of how the symbols reflected in the design;analysis the influence of the folk art to the rural tourism;development of tourist resources of folk art,folk art as a symbol of the phenomenon of the construction of rural tourism bra nd influence and how to build the system of rural tourism brand image,more competitive,and through field investigation of Zhenfeng County Nakong Village Research in Nakong village as a case,designed for Nakong village tourism brand image system.