A Study On The Creation Of Warmth-animation Under The Influence Of Social Mainstream Values

With the gradual intensification of economic globalization and the rapid development of network technology,the material prosperity and technological convenience of modern society has made the spirit of the public gradually become scarce,fast-paced and high-pressure urban life makes struggling people become confused and impetuous,thus more eager to return to the spiritual world.In order to eliminate the negative effects of the sub-health of the public psychology caused by the rapid growth of social economy,China has made great efforts to promote the construction of socialist spiritual civilization since the reform and opening up.After the 18 th National Congress of the CPC,practice the socialist core values have become the new trend,Under the co-promotion of national advocacy and social demand,the Warmth-Culture,which is rooted in the Confucian tradition of benevolence,loyalty and filial piety,and the oriental humanistic spirit,has been well developed and become a popular cultural trend in the mainstream values of society.Warmth-Culture in the field of literature,art has long been common,the film and television works which reflecting the human tenderness are too numerous to mention,and in the animation field,Warmth-Animation reflects the praise of the truth of the world,such as "truth,goodness and beauty",the story and plot are full of human’s spiritual pursuit of "love and a sense of belonging",through the warm and rustic audio-visual style to cure the confused people who are suffering from psychological distress,let the audience get the emotional resonance and feel physical comforting and mental relaxing simultaneously.Therefore,in recent years,the market demand for Warmth-Animation increased,the "mindful" quality also won more and more audience favorite and sought after.This paper is aimed to study the influence of social mainstream values on the creation of warmth animation.First,on the basis of defining the concept and definition of Warmth-Animation,this paper combining the typical examples in time context and combed the theoretical research and development of domestic and foreign Warmth-Animation.Then,through the analysis of the mainstream values of the domestic society and the psychological needs of the Chinese audience,this paper summarizes the creation rules of the Warmth-Animation in domestic market.Finally,take the rules as a theoretical guide,combined with Animation production process to analysis my original Animation "Noodle",from the previous Playwriting,the Character and Scene settings,Storyboarding,to the mid-production process,such as video to frame,key-frame painting,In-between Blur,and other difficult points and innovative points,and then through the analysis of scenes and musics,focusing on the unique characteristics of the audio-visual style of Warmth-Animation.