Trade-in Visual Branding Of Jianglaishi Rice Sauce

Thanks to the Internet,every corner of the world is connected and its development has a great influence in the on-line purchasing behaviors through the comnunication between multi-parties regarding users experience and evaluation of the products.According to Nelson,opinions from frienda have a significant impact on the on-line consumption,and Wechat and Weibo are the majoy platform for information exchange.Together with the rapid development of E-commerence,new models are created and the traditional consuming habits are being change by the conviniece and efficiency of E-commerence.However,there exist still a considerable amount of constomers who prefer off-line purchasing,which indicates the importance of balancing the analysis of both on-line and off-line channels of saling.With various products he could choose from,it may not be the fuction of the product that triggers the purchasing behavior but the emotional experience from the design of the product.Thus the visual-branding is of importance to the saling sector.This case study examines the branding process of Jianglaishi Rice Sauce and concludes with techniques of visual-branding in the process of saling for more targeted and effcient marketing,which can further develop the influence of entreprises.this case-study consist four parts: the first part introduces the background of the sector and the research objectives and questions;the second part focuses on the anaylsis of the case of Jianglaishi,through the whole process of building its visual image,we examine the inportance of visual-branding.The third and forth part draws back the attention to the significance of visual symbolizing through analyzing marketing channels and user experience,through which we would hope to contribute to develop the understandings regarding the visual-branding creation.