Research On Financing Problems And Countermeasure Of H Cultural Creative Company In IPO Process

In recent years,cultural and creative industries are gradually becoming the new engine of the world’s economic development,which leading the development of the economy in the world.Our country are paying more and more attention to it.However,sufficient funds is an important prerequisite for the developing enterprises.At present,most of the cultural and creative enterprises are still in the initial period in our country.There are lots of limiting factors,such as limited scale,total assets,and management level in their financing work,especially their little pledged assets.Therefore,it is of great theoretical and practical significance for the cultural and creative enterprises to build their own financing channels in order to promote the breakthrough development bottleneck.Based on the theories of capital structure,financing mode and credit rationing,this paper studies the financing problems of H Cultural and Creative Company which is in the special period of IPO,and with the advantages of creative design,technology research and brand influence.In this critical period,how to list on GEM successfully,staying ahead,confuses the company.This paper researches financing situation,using ratio analysis method and comparative analysis method,from three aspects,which are financing environment,financing channels and financing ability.It also points out three problems:ignoring financing risk,raising funds difficultly for new project,exploring new ways insufficiently.The paper analyzes the reasons from the external and internal perspectives,and puts forward two applicable methods:accounts receivable factoring and notes receivable discounted between related party.In addition,this paper makes conclusion that strengthening the concept of financial risk preven-tion and improving the financing structure and mechanism are necessarily to ensure the financing work.At the same time,this paper explores Internet finance,financial leasing,and intellectual property preliminarily.This paper hopes that the exploration of the new financing channels of H Cultural and Creative Company will provide reference for the company with the characteristics of little fixed assets in the process of IPO in financing.