Exploring The Expression Of Illustrated Language In The Design Of Brand Image In

With the continuous popularization of electronic media,information dissemination means gradually shift from text to visual language.In the visual language,the illustrator with its vivid image,brilliant colors and strong visual impact,evolved into a unique visual expression language,for the development of the brand into the fresh blood.In the new era of visual communication,in order to create a differentiated brand image,so that their own brand in the same product stand out,expand the brand influence and endurance,is every business needs to be solved.And illustrations with its unique personalized presentation has gradually become a new way to shape the brand image of the novel,by the hot pursuit.The first part of this paper aims to find the appropriate research ideas and methods by expounding the background of the illustration study and the purpose and significance of the study.The second part,through the concept of illustrations and the history of development at home and abroad to sort out,summed up the illustrations in the application process shown by the function and characteristics.The third part focuses on the application research of the illustrative language in the design of brand image.Through analyzing the application status at home and abroad,the main manifestations,performance techniques and advantages are summarized.The fourth part is through the combination of its own brand "moon and spring" brand image design project to packaging design as the main brand image design of the main carrier to reflect the brand image design illustrative language in the innovative performance.The last part,the prospect of illustrative language in the brand image design trends.