The Application Design And Promotion Of Traditional Woolen Needlepoint Tapestry

As a traditional Chinese craft and a national intangible cultural heritage,Yantai's woolen needlepoint tapestry is one of the representatives of Yantai's modern history and culture.Yantai's woolen needlepoint tapestry is a combination of Chinese traditional technology and the style of European woolen needlepoint tapestry.With its historical ups and downs,a few prosperous blocks,with strong vitality and unique artistic charm to survive and develop to the present.Combined with the knowledge and practice of my major,This project has done research on the historical development and current situation of the woolen needlepoint tapestry,and completing my dissertation.The thesis is divided into four parts: the first part is the analysis of the present situation and the development prospect of the woolen needlepoint tapestry.It introduces the preliminary investigation and social investigation of the woolen needlepoint tapestry,and pave the way for the future design practice.The second part is about the product image and packaging design of Yantai's woolen needlepoint tapestry.The third part is to promote and enhance the value according to specific products.The fourth part summarizes Yantai's woolen needlepoint tapestry.As a Yantai native,I am very aware of the significance of Chinese traditional culture and technology to our young generation.It has a positive impact on changing the present situation of the existing development of Yantai's woolen needlepoint tapestry,by means of brand image,product packaging design and so on,to change the current situation and problems of Yantai's woolen needlepoint tapestry.