Research On The Government Effective Persuasion Of Online Consensus In Group Event

Nowadays,Internet has deeply influence the various levels of social life,and the problems reflected by network public opinion are paid more and more attention by the government,which has become an important foundation for government decision-making.In the group events,the public is increasingly good at applying the network as a tool and a ways of expressing demands,which can also use to resort to justice,and it has played an important role in practice.Network public opinion not only has the features of general public opinion,but also has the features of the network,which makes the government need to master in the routine management work,as well as master the Internet and the public communication and communication methods,so that it can effectively guide the public opinion.In the group events,the attitude,methods and impacts of the government in guiding the public opinion not only related to whether the public appeal is satisfied,but also whether the government can effectively bear the responsibility as the main body of public management.Thus,in the group events,the works of easing the network public opinion are the tasks and requirements which cannot avoid for government.This article is divided into 5 parts as follow:The first part is foreword.On the basis of introducting the relavent background and theory,as well as the reality significant,summarize the overseas research situation to the two aspects of " group event" and " online consensus" and then do a simple remark.Last but not least,it concludes the main methods as well as content of the research,putting forward the basic frame of the article.The second part describes relavent concept and basic theory.Firstly,it has defined the concept of both " group event" and "online consensus,as well as analysize the form and time characteristics of both two.Secondly,with the supporting to the basic viewpoint of Mars doctrine,it analysize the viewpoint and proposal about social transformation theory,crisis bradcasting theory and cooperative governance theory,and takes them as the basic theory for the article.The third part talks about the necessity of government online consensus persuasion of the group event.Firstly,it analysizes the reason for the frequent group event,putting foreward the importance of government to do some persuasion about consensus online;Secondly,it describes the mutual relations between group event and online consensus,putting foreward 4 kinds of mutual effective relation structures;Finally,it analysize the function of government persuasion to online consensus about group event.The fourth part summarizes the current situation,problems as well as the relavent reasons on group event,pointing forward that there are quite a few difficulties in theinplementing of technology measures,reaction to emergency,management mechanism and laws,and doing specific analysis on the reasons.The last part proposals some advice and suggestions to the government online consensus persuasion of group event.On the one hand,the relavent mechanism about the government online consensus persuasion should be improved,such as risk control mechanism,relief valve mechanism,training mechanism and agenda setting mechanism of opinion leaders.On the other hand,the capacity of government online consensus persuasion should be improved.With the advanced capacity of online information collection and early warning,government should clutch the stream about the development of online consensus,leading the public to a positive and right direction.