The Study On The Relationship Between Internet Public Opinion And County Government Image Promotion

Nowadays,China is gradually entering the "Internet +" era,Emerging Media has appeared a phenomenon of explosive growth trend,the public's desire of political participation via Internet is rising increasingly,people's consciousness of rights safeguarding has been strengthened radically, therefore, it sets a higher requirement to government's governance and governing effects. In 2017 national "two sessions",Premier li keqiang, has made a statement that we are implementing a strategy of "Internet+",to promote the integration and innovation of Internet with other area such as politics?medical treatment and education, this decision indicates that our strategy of "Internet +government affairs" will bring about the breakthrough and development. President Xi jinping points out that County party Committee is a crucial headquarters, and the responsibility of County party Committee is increasing rapidly. Thanks to the management concept of County party Committee is not modernized and advanced enough, openness of government information has not beenn improved yet, the effort of dealing with online public opinion is insufficient. All of these matters have caused the consequence that the government may lose its head when it's confronting the overwhelming thunderbolt, and it may make the public feel disappointed which is not beneficial for the government image. Hence, discussing the influence of online public opinion under the "Internet +" background and effective countermeasure,makes an important sense.The thesis presents an analysis of online public opinion and government image through fundamental theory, analyzes the status of online public opinion and the influence on government image, furthermore, discusses the main problems which government should cope with through the typical cases happened in 2017, and puts forward a few practical measures. On account of the main problems mentioned in the thesis, the thesis puts forward a few specific measures for government to improve its image through three aspects such as strengthening the capability of coping with emerging media, innovating the construction of emerging media and the reform of mechanism.