| Chinese communist youth league is an important part of under taking a lot of work related to youth groups.Under the perspective of public management,the communist youth league is a performance of the NGOs' work mechanism,at the same time linked with Party and government work.The communist youth league's work responsibility is to guide,organize youth groups,also to provide to the service and function of human rights.On the circumstance of new media,represented by the Internet in the rapid rise of the emerging media form,new media refers to the emerging media system based on network.People's daily use of WeChat,weibo is a representative of the new media,which is low cost.They also have interpersonal communication widely and huge amounts of information.New media go into the current youth groups all aspects of life,has had a profound effect.Through the study found that the new media environment brings new requirements for the work of communist youth league organizations at the grass-roots level,they need to promote the innovation mode,to solve practical problems and deal with the new relationship between subject and object.In this paper,we study mechanisms and characteristics of new media,as a kind of new media forms,osmosis,embedded changed modern life habit,appeared to significantly influence social network model.According to the youth group and online behavior research,the vast majority of Chinese netizens are 10 to 39,youth groups,especially in the majority with students.They use new media activities deeply,owning a high level of interaction and frequency.They are familiar with the medium of various types of equipment.People learn depended on new media.The internalization has become a main way of life and work.This change makes the subject consciousness of the young people get promoted.Their political participation,life style and the way of access to information has had a change.The trend of personalization and of entertainment get obvious.Based on survey of the Communist youth league awareness we found that the young have generally a better understanding of the Communist youth league youth groups,but low level of the actual participation.They put forward innovation of youth corps committee work mode,is expected to close contact with youth,to solve practical problems.In Yongchuan district as the research object of the actual survey,we found that the Communist youth league of mass base is losing.Cohesion is also weakened in the youth,and the authority of the communist youth league system and ideology and public opinion by the impact of the new media era new elements influence.Work mode in the new era highlights the plight of loss of tonality.Youth corps committee in the innovation work do online linkage,unitary service innovation type,also the service reform and human rights form.Study these reform results show that there is still a relationship between subject and object,cannot meet the actual demand,and other issues.The causes of these problems is its fundamental ideas behind and route deviation.Based on the analysis of the communist youth league in Yancheng city new media using and experience of Chongqing linkage innovation,we have 4 suggestions: Forward the establishing hub type system.Creating a new media culture,depth of products operating WeChat and Weibo as well as the construction of media linkage system. |
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