Study On International Marathon Brand Extension In Lanzhou

Lanzhou international with the deepening of the market economy, the pace of thehigh-speed economic development in other fields have been cleared, branding hasbeen increasingly highlighted the advantages of sport development, especially for itsbrand promotion project development, its advantages, to create more economic valueand benefits; To push forward physical culture has a profound significance andinfluence.For marathon project, it will guide is the whole construction machinery of otherprojects can't compare in international events frequently today, some heldinternational marathon competition of countries and regions not only in the economicbenefit of different level are given, which is more in the promotion of local folkculture and the foreign exchange of valuable nutrients, vigorously promote thedevelopment of the local economy, tourism, catering, hotel services, and much morebrings along the local domestic demand of high speed. Say so, in a culturalenvironment and superior brand promotion in lanzhou international marathon isimminent, its research significance not only in the marathon project has a positive rolein the development of, more in lanzhou city sports, culture, education, tourism,economy, etc, has a profound impact.This paper takes lanzhou international marathon competition as the researchobject, using literature method, survey method, interview method and logic analysisand other research methods, from the perspective of sociology, economics, and sportsand so on to lanzhou international marathon brand promotion there is perfectcompetition ability of organization, logistics, service industry as the event serviceconsciousness, lack of systematic, overall positioning is not clear, and analyzes theproblems such as on a city's propaganda is not comprehensive in-depth descriptiveresearch, on how to further do a good job in lanzhou international marathon, inlanzhou city and the province has important significance for the development ofundertakings of physical culture and sports, in view of the insufficient efforts inlanzhou international marathon long-term development and countermeasures are putforward.(1) was established with characteristic of lanzhou city brand, improve the image of the lanzhou city, expand the city influence;(2) perfect the tournament organizing committee of the division of work, ensurethe normal order of the events;(3) attract more sponsors, increase capital investment, increase the bonus game,invite more within the international top athletes to participate in;(4) make full use of all kinds of media way, make the competition to getmaximum propaganda;(5) raise people's awareness for the marathon, marathon sports popularity amongthe masses;(6) extension events sporting goods promotion way, promote the host city of thesports consumption.Make lanzhou marathon in the fierce competitions my out of its owncharacteristics, play out their own BanSai advantages, expand international marathonin lanzhou fame, lanzhou international marathon is held to drive the lanzhou city'scomprehensive strength has increased, the brand and the city fame is more and moreattractive, strive to become a domestic and international, have a certain visibility andinfluence of one of the marathon.