Research Of Primary Mathematics Textbook Published By Jiangsu Education Press

Primary mathematics textbook published by Jiangsu Education Press always has a deep connection with the innovation of education system and policy from its birth to revision,and even textbook pricing.Therefore,education reform could directly cause turmoil in publishing of teaching materials.Ancillary products and materials carriers of the second edition of primary mathematics textbook published by Jiangsu Education Press have improved according to the reader's requirement;however it seems that the introduction of new media products is still not sensitive enough.In addition,while the primary mathematics textbook published by Jiangsu Education Press has a certain breadth of market coverage with some efforts on services extension,there is still much room for improvement.Compared with primary mathematics textbook published by People Education Press and Beijing Normal University Press,we found that these three editions of textbook have a high sensitivity in version follows.With the pace of reform on education system and policies,these three editions of textbook have been revised at primary time.The innovation and improvement in content arrangement and format have presented the timely innovation on contents and carriers.In the aspect of market coverage and construction of extension service for portal site,primary mathematics textbook published by Jiangsu Education Press has a big gap with the other two ones.The primary mathematics textbook published by Jiangsu Education Press has its own characteristics and advantages in content.The disadvantage of the products of Jiangsu Education Press is lagging innovation,narrow sales channels and single extension services.In the times of industrial publishing innovation and digital age,in the new publishing policy and new publishing pattern,the publishing of primary mathematics textbook published by Jiangsu Education Press should learn from the experience of other editions,it should identify the location,clear the direction and find a new starting point on the basis of rapid growth.Specifically,by means of developing ancillary products of textbook,carrying out academic research,constructing textbook portal site,the publishing of primary mathematics textbook published by Jiangsu Education Press can expand the brand influence,develop textbook carrier with the development of e-textbook.Certainly,this is a long process.The formation of brand influence requires the joint efforts of primary editorial department and market department of Jiangsu Education Press.The developing of e-textbook needs the specific standards and technological support with the market.It is an arduous task.