Disabled Athletes TV Media Image Research

Based on the background of the changes of Chinese social development and the development of Chinese sports cause, this paper combines with the characteristics of TV media communication and analyzes the TV media image of disabled athletes in our country. In the concrete research, use the lives news of CCTV sports channel and the talk show such as “A Date With Luyu” as the example, this paper deeply analyzes the image of disabled athletes that are constructed by TV media. From the view of histories of disabled athletes constructed by TV media, this paper mainly analyzes the main ways, existing problems and further optimization of the TV media image construction of disabled athletes. It aims to improve the normal, healthy and positive development of the TV media images of disabled athletes.This research thinks that the TV media images construction of disabled athletes mainly experiences three development stages, which are the unified period of the TV media images construction of disabled athletes, the transitional period from unified period to the diversified period of the TV media images construction of disabled athletes and the diversified period of the TV media images construction of disabled athletes. There three main characteristics of the TV media images construction of disabled athletes. The first one is that the stories of them are plain and touching, the second one is that the language performance is kind and sensitive, and the third one is that the application of the voices and pictures is artful and natural. The research contents of this paper have five aspects. The first aspect is the definition of the TV media images of disabled athletes, the second aspect is the development history of the TV media images of disabled athletes of our country, the third aspect is the construction of the TV media images of modern disabled athletes, the fourth aspect is the existing problem of the TV media images construction of modern disabled athletes, and the fifth aspect is the further development of the TV media images construction of modern disabled athletes. This paper uses the promotion and reports of CCTV on Paralympics and disabled athletes as the sample and the literature searching and expert consulting as research methods, this paper pays attention to the TV media images construction of disable athletes of our country. The ways of the TV media images construction of disable athletes of our country, the existing problems of the TV media images construction of disable athletes and the ways of the development on the TV media images construction of disable athletes are made positive considerations and researches.