The Study On Operation Status Of Xiaoniu Training Camp Under The Background Of Internet+sports

With the development of the sports industry and the promotion of “Internet +”,the integration development of internet and sports industry has become a new trend.Under the new situation,with a large amount of capital inflows,it will drive the sports industry a new round of rising,merge and combing will be the theme of youth football club.Youth football club how to keep pace with the times,find the right spot with internet and change the development mode,they are the problems to be solved.Under the background of Internet+Sports,Xiaoniu Training Camp is a new pattern youth football club,it operates depend on “Internet+Football”.The text take Xiaoniu Training Camp's operation status as the research object,consult a large number of literatures,work in the camp and get comprehensive and real data,interview the staffs and customers of Xiaoniu Training Camp,use case analysis and logical analysis to research the operation status of Xiaoniu,found out the following conclusions:First,the operation of “Internet+” youth football club is combining Internet and offline opportunities,Internet becomes the foreground of offline deal,online purchasing.Including pay attention to the platform construction,implement cross-border fusion,broaden the publicity channels,optimize the profit mode and establish customer-centric products and services five characteristics.The application of "Internet +" will improve the management efficiency of the club,enhance the brand effect,enhance the user experience,and form a 1 + 1 > 2 value added effect.Second,the platform is an important link in operation of “Internet+Sports”.Relying on building up the online platform and entering third-party platform,Xiaoniu Training Camp integrates the online resources,expands the offline community.At the present stage online platform is only a tool of integrating resources,the user experience is more importent.Lacking of social platform function and offline football products and services is bad,these lead to serious derailment of online and cannot guarantee the user experience,members often lost.Third,“Internet+Sports” is the crossover between the sports industry and the Internet.It is the change of traditional sports enterprise development mode.Xiaoniu Training Camp integrate the Internet with facilities and sporting goods,innovating the operation of the site and the marketing mode of sports goods.Fourth,under the Mobile Internet age,youth football club publicity channels more diversified,Xiaoniu Training Camp uses new media for propaganda,it achieves good effect and raises awareness of social.Fifth,sports internet companies are basically through investing in a lot of money,offering free products and services to win users' favor,then consider the way of making money.In the early Xiaoniu Training Camp invests a lot of money,in the latter profit model is single,the ability to generate revenue is inadequate and money is being recycled too slowly.Sixth,Xiaoniu Training camp online and offline industry layout,establishes basis and competitive football training,football league of youth,football activities and football equipment,the quality and service of football products needs to be improved,it can't form a stable and scale industry chain.