Study Of Transition From Athletes To Web Celebrity Among The Chinese Table Tennis Team

During the 2016 Rio Olympic Game,there were many “Web celebrity” athletes in China's sports delegation.Among them,there is no doubt that the Chinese table tennis team gained the highest attention.Not only did they win over the Internet when they won the gold medal in the Olympic Games,they also continued to set off the "ping-pong boom" wave in the post-Olympic period,making it a phenomenon-level communications event in 2016.Different from the traditional sports stars,this phenomenon is the first time in the history of Chinese sports.The author chooses the Chinese table tennis team as the research object,takes the literature review method and the case analysis method as the methods,interprets the phenomenon that Chinese table tennis team became“web celebrity” around 2016 in depth.The main content of the research:(1)Analyze the background and process of "web celebrity" transition of Chinese table tennis team in detail along the timeline;(2)Analyzes the causes of "web celebrity" transition of Chinese table tennis team from both internal and external causes;(3)Summarize the shortages andthe negative effects of the phenomenon of transition from athletes to “web celebrity”;(4)Put forward the countermeasures of negative effect in the process of athletes to “web celebrity” transition,and discussing the contradictions and conflicts with“The whole nation system”.Through the research,it is found that the phenomenon of "web celebrity" transitionof sports stars is a necessary result of the rapid development of online media.However,the "web celebrity " status cannot replace the sports star's nature as an athlete.At the same time,“The whole nation system” still has a great restriction on athletes' "web celebrity" transition.